In this article, we'll cover
Before getting started, take a look at the benefits of installing a Facebook pixel.
Benefits of installing a Facebook Pixel
The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.
You can use the pixel to:
Make sure that your ads are shown to the right people. Find new customers or people who have visited a specific page or taken a desired action on your website.
Drive more sales. Set up automatic bidding to reach people who are more likely to take an action that you care about, such as making a purchase.
Measure the results of your ads. Better understand the effect of your ads by measuring what happens when people see them. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.
Once you've set up the Facebook pixel, the pixel will fire when someone takes an action on your website. Examples of actions include signups, initiates checkout, making a purchase, etc. The pixel receives these actions, or events, which you can view on your Facebook pixel page in Events Manager. From there, you'll be able to see the actions that your customers take. You'll also have options to reach those customers again through future Facebook ads.
How to create a Facebook Pixel
Go to Events Manager and click Connect data sources
2. Select Web
3. Select Facebook pixel and click Connect.
4. Add your pixel name and Enter your website URL to check for easy setup options. Click Continue.
Add the Facebook pixel to your website
Once you've created your pixel, you're ready to put the Facebook pixel code on your website.
Plugin Used - Facebook for WordPress
Click on "Get Started" and follow the steps there after to connect it to your Facebook page.
If you are using a wix website, here's a youtube video on how you can install Facebook Pixel.